Jamie MacEwan was quoted in the Financial Times on "Sorrell’s S4 Capital in takeover talks with ad agency MSQ Partners"
11 August 2025Jamie MacEwan, senior media analyst at Enders Analysis, said S4’s interest in a deal looked like a tacit acknowledgment that its focus on tech clients “had flopped”.
The deal could be an “attractive expansion” to S4’s portfolio of activities and shows it’s “willing to take on expertise in serving a wide range of clients,” he added.